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The Customer Experience and Digital Strategy Team at Currys plc is dedicated to enhancing the customer journey across all touchpoints, integrating online and in-store experiences. This team leverages insights from analytics and user experience design to develop personalized marketing strategies, optimize e-commerce platforms, and ensure seamless omnichannel interactions. By championing innovative digital solutions and customer-centric initiatives, they aim to elevate customer satisfaction and loyalty, making technology accessible and enjoyable for everyone.