ÂÜÀòÂÒÂ×

Krissy Williams currently serves as the Head of CRM, Loyalty and Personalisation at Currys plc, a position held since March 2023. Prior experience includes leading CRM initiatives at RVU and John Lewis & Partners, where Krissy was instrumental in overseeing customer contact strategies and transforming loyalty programs. Earlier roles involved strategic management of CRM and loyalty programs at Hobbs London and various marketing agencies, shaping multi-channel acquisition and retention strategies for notable clients such as Lloyds TSB, NSPCC, and Sainsbury's. Krissy holds degrees in International Business and German from Regent's University London and International Business Studies from the University of Westminster.