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Matthew Evans is a seasoned UX and digital design professional with extensive experience across various roles in leading organizations. Currently serving as Senior UX Manager at Currys plc since August 2023, Matthew previously held the position of Senior UX/UI Manager at Superdry, where leadership and mentorship were key to delivering user-centric experiences. Prior to that, at DRPG, Matthew progressed through multiple leadership roles, including Lead Digital Strategic Consultant, Head of Digital Operations, Head of UX & Design, and Lead UX Designer, focusing on enhancing user experiences and operational efficiency. Matthew also has entrepreneurial experience as an Owner at TRACKSPEC LIMITED and a solid foundation in design as a Designer at Halfords, where responsibilities included UI and UX design for ecommerce platforms. Education includes a degree in Product Design from UWIC and designation as an Adobe Certified Expert.