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Chris Holyland currently serves as the Digital & Omnichannel Director at Currys plc, a prominent retailer in technology products. Prior experience includes a tenure as Digital Director at Pets at Home, where Chris achieved significant growth and developed innovative omnichannel consumer experiences, contributing to a 41% CAGR over eight years. In earlier roles, Chris held positions such as Head of Ecommerce at Boots, where the focus was on multichannel trading and customer convenience, and led ecommerce initiatives at Dixons Electrical. Chris also served as a Non-Executive Director at Pure Pet Food, providing guidance to scale its direct-to-consumer subscription model. Chris holds a BA Hons in Business Administration from De Montfort University.