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Fernanda Garcia Ruiz has a wealth of experience in marketing and customer service. Fernanda began their career in 2014 as a Social Media and Customer Service Representative for Embellécete Aesthetic Surgery Group. Fernanda then worked as a Sales Representative for Factory1 Mfg from 2015 to 2019. In 2019, they were promoted to Marketing Manager at Imanity New Media, where they managed 15+ clients and their online presence. In 2020, they worked as a Marketing Content Specialist for Baja Technologies. Fernanda was then hired as a Marketing Manager at Betterez in 2021, and is currently the Head of Marketing at Wise Athena.

Fernanda Garcia Ruiz obtained their Bachelor's degree in Marketing/Gestión de marketing, general from Universidad Interamericana para el Desarrollo between 2012 and 2015. Fernanda then went on to pursue a Master of Business Administration - MBA from CETYS Universidad from 2019 to 2020. In 2021, they received certifications from World Education Services, HubSpot Academy, and HubSpot Academy for Verified International Academic Qualifications, Email Marketing Certified, and Inbound Marketing Certified, respectively.