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Patricia C. is an experienced marketing professional with a diverse background in the IT services and software industry. Currently serving as the Global Marketing Lead for Retail Banking, Insurance, and Cloud at GFT Technologies since March 2016, Patricia C. is responsible for developing go-to-market strategies and executing marketing campaigns across 15 countries. Previous roles include acting Marketing Director for Spain, Senior Marketing Manager for Iberia at Informatica, and Communications Manager at Polymita Technologies. With a strong foundation in marketing and communications, Patricia C. has also worked as a Senior Communications Consultant for notable clients in the IT and telecommunications sectors. Patricia C. holds multiple degrees in marketing and communication, along with advanced leadership training from EADA Business School.