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Prachi Bhatia is a seasoned marketing professional with extensive experience in performance marketing and digital media management. Currently serving as Senior Manager of Performance Marketing at FreshBooks since November 2020, Prachi previously held positions such as Manager of SEM at FreshBooks and Manager of Biddable Media at Rakuten Rewards. Prior roles include Senior Manager of Performance Marketing at INNOCEAN Worldwide Canada, where clients included Hyundai and Genesis, and Digital Account Manager at Catalyst Canada, working with brands such as Ford, Lincoln, and Mazda. Additional experience includes volunteer work as Social Media Manager at Save the Waterâ„¢ and roles in marketing coordination and strategy. Prachi holds a postgraduate degree in Marketing from Western University, a Business Analysis certificate from the University of Toronto, and a Bachelor of Engineering in Computer Science from Motivational Pathway.