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Libby Woolnough is an experienced communications professional with a robust background in corporate reputation and brand purpose. Currently serving as Group Head for Corporate Reputation & Brand Purpose at WE Communications Australia since July 2018, Libby has previously held key roles, including Head of Corporate and Account Director. Prior experience at Mercer involved developing and implementing PR and content strategies for Australia and New Zealand, focusing on media management and reputation enhancement. Libby also worked at Medibank Private as Media Relations Manager, where strategic media initiatives supported business goals, and started their career at URS Corporation as a Marketing Coordinator. Libby holds a Bachelor of Arts in Public Relations from RMIT University and multiple diplomas from FINSIA in Financial Markets and Finance.