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Juan Pablo Salamanca Vega has a diverse work experience that spans different roles and companies. Juan Pablo started their career at Conservación Internacional Colombia in 2016, where they worked as an Online Community Manager, focusing on brand building through social media platforms and creating various types of content to connect nature with the population. In 2017, they worked at BrandingLAB as an Account Executive before transitioning to WTS Latam Ltd, where they served as a Digital Media Manager, responsible for developing brand image and content for the company's digital platforms and maintaining communication with the social media community. Juan Pablo then returned to BrandingLAB as an Executive Manager Account. In 2018, they joined Andando Travel as a Communication Coordinator, where they developed, executed, and analyzed digital content for the brand. Most recently, in 2020, they joined Pura Mente as a Content Marketing Manager.

Juan Pablo Salamanca Vega completed their education in several institutions. From 2011 to 2017, they attended Universidad Sergio Arboleda where they pursued a degree in International Advertising with a focus on Advertising. In 2017, they briefly attended Escuela de creatividad Under, where they studied Strategic Planning in Advertising. Furthermore, in 2016, they completed an online course in Online Marketing from IAB Spain.

In addition to their formal education, Juan Pablo also obtained certifications in various fields. In June 2021, they completed a Design Thinking course at Platzi. Juan Pablo also completed a Content Marketing course at Platzi in January 2021. Additionally, they obtained a basic Photoshop certification from Zona Cinco in October 2014. It is worth noting that they also completed a photography course at Zona Cinco, although the exact month and year of completion are not provided.