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Jamie Laird has a background in sports engineering and has held various roles in product development, engineering, and marketing within the footwear and active performance industry. Currently working at Vivobarefoot as an Active Performance PLM and Digital Supply Chain Analyst, Jamie has experience in creating business development strategies and implementing marketing plans to increase turnover. Previous roles include positions at FOMO, Pentland Brands, and WashR. Jamie also has experience as a lifeguard, nanny, and swimming teacher. Graduating with a Master's degree from the University of Strathclyde, Jamie has a strong foundation in sports engineering.