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Justine Bassman has a diverse and extensive work experience in the field of consumer insights and market research. Justine is currently working as the Director of Insights & External Research at Understood since 2022. Prior to that, they held various positions at RB, starting as a Market Research Manager for Fabric in 2011 and later serving as the Senior Director of B2B Insights & Analytics. Justine'srole at RB involved overseeing a wide range of categories, including healthcare, vitamins, personal care, and household cleaning products. Justine has a strong track record of driving strategy, uncovering growth opportunities, and leading insights teams throughout the product lifecycle. Before joining RB, Justine worked as a Senior Consumer Insights Analyst at Jack in the Box, Inc. from 2006 to 2011 and as a Marketing Research Associate at Avon Products, Inc. from 2003 to 2005.

Justine Bassman's education history begins with earning a high school diploma from Watchung Hills Regional High School in 1999. Following this, they attended The College of New Jersey from 1999 to 2003, where they obtained a Bachelor of Science degree with a major in Marketing and Spanish. In 2002, Justine briefly studied at the University of Valencia, focusing on the field of Espanol. Justine then pursued further education at Universidad Internacional in 2003, specializing in Spanish. Eventually, Justine completed their education at San Diego State University, where they earned an MBA in Marketing from 2007 to 2010.