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Karine Vierucci-Chometon is an accomplished marketing and communication professional with extensive experience in the retail industry. Currently serving as Directrice Marketing, Communication & Digital at Coopérative U since February 2019, Karine has contributed to the organization's growth, overseeing over 1,720 stores in France. Previously, Karine held several key positions, including Directrice Marketing & Communication at METRO France and Directrice Customer Insights, CRM & Pricing at Groupe Galeries Lafayette. Karine's career encompasses a variety of roles focusing on customer insights, CRM, and marketing strategy, with experience in leading teams and driving commercial activation across multiple major retail brands. Karine holds a Master in Management from EDHEC Business School and has participated in leadership development programs at ESCP Business School and Institut Français de la Mode.