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Lauren Willems is an experienced professional in the fashion and retail industry, currently serving as a Digital E-commerce & Marketing Assistant and Sales Assistant at Bstore and Alpha60, respectively, since October 2020 and 2021. Previously, Lauren worked at Selfridges as a Brand Management Specialist for womenswear, where responsibilities included building relationships with buyers, selecting appropriate products, and completing a work placement with the Designer Studio buying team. Early career roles included Store Manager and Assistant Store Manager at Gorman Clothing, focusing on staff management, customer service, and e-commerce operations. Lauren holds an Advanced Diploma of Fashion & Textile Design from Central Institute of Technology, earned between 2013 and 2015.