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Valerie is a seasoned B2B and B2C digital marketing professional who is responsible for executing all of Sundance Vacations unique integrated online communications programs. In her role, she oversees the development and implementation of support materials and services for marketing, communications and public relations needs. As director, she manages the efforts of the social media team and coordinates at strategic and tactical levels with the other functions of the company. Valerie uses her expertise in content creation, lead nurturing and digital marketing to achieve Sundance Vacationsā€™ goals of increasing brand awareness, thought leadership and demand generation.