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Rui Tenreiro is an experienced Brand & Comms Strategist and Planner currently at Spoon Agency since February 2022. In addition to this role, Rui operates as a Brand & Communication Planner at People People People and serves as a Junior Brand Planner at Hyper Island, where involvement includes contributing as a Board Member on the community advisory board and guest lecturing in strategy, planning, branding, and identity. Previous experience includes positions as Strategic Planner at Perfect Fools, Creative Strategist at ABBY.WORLD, Senior Art Director at FOLIASCOPE, and Art Director roles in various firms, including the inception of a personal brand. Rui's education encompasses a degree in Strategy from Hyper Island and multiple qualifications in storytelling, design, and visual communication from institutions like Konstfack, AAA School of Advertising, and the University for the Creative Arts.