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Michelle Bobb has a strong background in media and advertising, starting as an intern at Hearst Television in 2013. Michelle then moved on to an internship at Clapp 360 Communications in 2014. From there, they joined Media Works, Ltd. as a Media Coordinator before transitioning to a Media Planner/Buyer role. In 2019, they joined Mindgruve as a Senior Media Planner, eventually working their way up to Media Supervisor and then Associate Media Director by 2022.

Michelle Bobb earned a Bachelor's Degree in International Business from Auburn University from 2010 to 2015. Michelle has also obtained certifications such as the Twitter Flight School Video Badge from Twitter in 2021, Facebook Certified Media Planning Professional from Facebook in 2020, and a Trading Specialist certification from The Trade Desk in 2019. Additionally, Michelle has certifications in Bing Ads Accreditation and Google Ads Search Certification.