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Kimberly Gentz is a seasoned marketing professional with extensive experience in paid media strategy and advertising management. Currently serving as the Senior Manager of Paid Media Strategy at NP Digital since April 2022, Kimberly develops multi-channel paid media recommendations aligned with client objectives and assesses new media partnerships. Prior to this role, Kimberly spent over a decade at Uline, where responsibilities included developing annual budgets, monitoring team performance, executing cross-channel marketing plans, and conducting detailed reporting for campaign performance improvement. Kimberly's career also includes internships and roles that support media planning and promotions for various brands, underscoring a strong background in strategic marketing and communications. An alumnus of the University of Wisconsin-Milwaukee, Kimberly holds a B.A. Degree in Journalism and Media Communications with a focus on Public Relations and Advertising.