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Alice Huelin is currently working as a Brand Manager at SouthTrade International, overseeing the Southern Comfort & Buffalo Trace brands. Prior to this, Alice held Brand Manager positions at Accolade Wines, managing the Sparkling portfolio, Petaluma, Hardys, and Mud House brands. Alice also has experience as a Marketing Assistant at Pernod Ricard, focusing on Cognac, Champagne, and Jacob's Creek. With a Bachelor's Degree in Business and Management from Plymouth University via University College Jersey, Alice has a strong background in brand management and marketing.