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Sam Fielding is an experienced marketing professional with a robust background in brand management and marketing leadership across various industries. Currently serving as the Global Brand Lead for Birra Moretti and Head of Marketing for Global Cider at The HEINEKEN Company since April 2018, Sam has previously held pivotal roles at Heineken International and HEINEKEN, where responsibilities included managing marketing strategies for several prominent drink brands. Prior to working at HEINEKEN, Sam developed significant expertise at Mars Chocolate Ltd. and Unilever, overseeing key marketing initiatives and brand portfolios including ice cream brands and the Birds Eye range. Sam began a marketing career at Information Resources after earning a degree in Business Studies with a focus on Business and Marketing from the University of Portsmouth.