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Thaworn Thaweeaphiradeemaitree is an experienced business leader currently serving as Country Head for PlayStation in Thailand since April 2022, responsible for managing the P&L and leading the team to achieve business objectives. Prior to this role, Thaworn held various positions at Signify from October 2018 to March 2022, including Commercial Director for Consumer Business and Sales Director, where responsibilities included managing P&L for both Traditional and Modern Trade channels, coaching teams, and implementing operational strategies. Thaworn's earlier experience includes roles at Philips Lighting, Schneider Electric, Samsung Electronics, and Ingram Micro, showcasing a consistent track record in sales management, marketing strategy, and business development across multiple sectors. Thaworn holds an MBA from the University of Hertfordshire and a BBA in Business Information Systems from Assumption University.