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Mareike Isabelle Fritzsche is an experienced professional in digital marketing and customer relationship management, currently serving as Team Lead for Digital Marketing Strategy at sonnen GmbH since May 2016. Mareike has successfully led global teams focused on website management, digital analytics, and customer journey communication, and previously held roles including Senior Marketing Automation/CRM Manager and Sales Manager Inside Sales. With a strong background in marketing across digital platforms, Mareike has also played integral roles in conflict resolution as a Trusted Person and in various marketing positions at companies such as Viacom, IHDE & Partner Rechtsanwälte, and Universal Music Group. Mareike holds a Bachelor of Business Administration from Amsterdam University of Applied Sciences and an additional degree from The Berlin School of Economics and Law.