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Sara Oehler is an accomplished Sales & Marketing Manager at Soft Flex Company since 1999, where leadership of a nationwide team of sales and marketing professionals has been pivotal in establishing relationships with major craft retailers such as JoAnn Fabrics and Hobby Lobby. As a seasoned educator and author, Oehler runs SaraOehler.com, providing jewelry-making instruction through books and classes, and has co-authored multiple books on jewelry design with a focus on innovative techniques using Soft Flex products. Oehler holds a Bachelor's degree in Organizational Leadership from Arizona State University and an Associate of Arts in Elementary Education from Phoenix College.