Matt Kryvashein

Chief Marketing Officer at Planner 5D

Matt Kryvashein has a diverse work experience in marketing and leadership roles. Matt began their career as the Deputy Director of Marketing and User Acquisition at Zaochnik from December 2009 to March 2011. Matt then worked as the Chief Marketing Officer at aheadWorks from March 2011 to September 2013. Following that, they served as the Mobile Monetization Officer at Sport.com from September 2013 to November 2014.

In 2015, Matt joined Libertex Group, where they held multiple roles. Matt started as the Head of Mobile Acquisition from September 2015 to October 2017 and then became the CMO and Board Member from November 2017 to August 2019. During their time at Libertex Group, Matt successfully executed a mobile transformation strategy and led the launch of the product on multiple international markets. Matt also developed a strong marketing team and implemented various strategies to boost customer base and improve lead generation.

In 2019, Matt took on the role of Chief Marketing Officer at Planner 5D, where they contributed to the marketing and development of the company. Matt also served as the Head of Marketing Operations at IMI.VC, where they shared marketing strategy and user acquisition expertise among supported projects.

More recently, Matt worked as a Marketing Advisor at SketchAR from September 2019 to December 2021. Currently, they are a Marketing Advisor at eCarsTrade.

Throughout their career, Matt has demonstrated a strong track record of driving marketing success, implementing effective strategies, and building successful teams.

Matt Kryvashein has a diverse education history. In 2000, they began their undergraduate studies at Belarusian State University, majoring in International Relations. Matt completed their degree in 2005.

In 2011, Matt attended NIMA Nederlands Instituut voor Marketing, where they pursued studies in Marketing. Matt graduated from this program in 2012.

Throughout their career, Matt has also obtained several additional certifications. In September 2019, they completed the Facebook Performance Pro ++ certification at Targetorium - School of Marketing & Advertising. In December 2019, they obtained the ASO Expert course certification from Asodesk. In September 2019, they also earned the Yachtmaster Coastal Sail certification from International Yacht Training Worldwide.

More recently, Matt obtained the Unit Analysis certification from United Investors in April 2020. In March 2023, they completed The Whisky Ambassador Programme certification from The Whisky Ambassador Ltd. Additionally, in June 2023, they obtained the certification for running effective price experiments for in-app products from Google Play.

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