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Zhi Min Leong has a strong background in eCommerce and digital store operations, with experience at companies like Singapore Airlines, F J Benjamin, Wing Tai Holdings Limited, NTUC Fairprice Co-operative Ltd, and Pertama Merchandising Pte Ltd (Harvey Norman). Currently serving as Lead Product Development Analyst at Singapore Airlines, Zhi Min has also held roles such as Assistant Ecommerce Manager, Ecommerce Executive, Brand Executive, and Senior eCommerce Operation Specialist in previous positions.