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Sylvie de Freitas has extensive experience in digital project management and marketing within the tobacco industry. Currently serving as Chef de projet Digital at Seita Imperial Tobacco since March 2012, Sylvie focuses on the development of functional specifications, pre-production oversight, and website content strategy, including SEO and BtoB engagement. Previously, Sylvie held the role of Chef de produits at Imperial Tobacco from January 2009 to February 2012, where responsibilities included managing product launches and performance analysis. Sylvie's career began at Altadis, from 1994 to 2008, with roles in Trade Marketing and event management, and included administrative support at SOCIETE NATIONALE D'EXPLOITATION INDUSTRIELLE DES TABACS ET ALLUMETTES. Sylvie holds a Master's degree in Information and Communication with a focus on Marketing from CELSA Paris-Sorbonne.