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Gregory Bon is a seasoned digital and ecommerce professional with over a decade of experience in managing digital strategies and campaigns. Currently serving as a Digital Lead at Philip Morris International since July 2022, Gregory previously advanced digital initiatives as a Digital & Ecommerce Project Manager at Procter & Gamble from April 2014 to June 2022. Responsibilities included overseeing digital content creation, managing SEO and SEA strategies, and handling social media campaigns across various platforms. Gregory also has experience in project management with PublicisLive and marketing support at the Ecole hôtelière de Lausanne. Gregory holds a Digital Strategy Certification from CREA - OMNES Education and a Bachelor's degree in Marketing Management from EHL.