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Javier Diaz del Castillo serves as the Head of Information Digital Technology for Latin America North and the Caribbean at BAT, bringing extensive experience in the field of information and digital technology across various regions. Previously, Javier held the position of Regional Marketing Head of IT for the Americas and Sub-Saharan Region, as well as Regional Marketing Information & Digital Technology for the Americas and Sub-Saharan Region. Prior to joining BAT, Javier was the Commercial IT Director for the Latin America Area at AstraZeneca and also directed the SAP Competency Center, along with the role of Director de Sistemas Regional for Latin America. Javier holds a degree from Universidad Tecnológica de México.