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Isabella Weiss

Sr. Manager, Brand Marketing - Atlus at Sega Sammy

Isabella Weiss is a seasoned marketing professional with extensive experience in product marketing and brand development. Currently serving as the Sr. Manager of Product Marketing at Sega of America, Inc., Isabella leads the 360 marketing strategy for key game titles such as Persona 5 Royal and Persona 3 Reload. Previous roles include Associate Manager of Global Brand Development and Marketing for Transformers at Hasbro, where Isabella managed the brand's marketing strategies across multiple media, and Assistant Manager of Global Brand Marketing at Universal Pictures, achieving significant market share growth in the physical catalog division. Isabella began their career with positions focused on marketing promotions and partnerships, as well as teaching English in Japan. Isabella holds a Bachelor's Degree in Linguistics and Violin Performance from Carnegie Mellon University and has also participated in an intensive Japanese immersion program at Waseda University.

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