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The Marketing and Brand Management team at Sega Sammy is responsible for crafting and executing strategies that enhance the visibility and appeal of the company's diverse gaming and entertainment offerings. This includes overseeing brand development for game titles, engaging with fan communities, and coordinating promotional campaigns across various platforms to drive engagement and sales. The team plays a vital role in aligning the company's creative vision with market trends and consumer preferences, ensuring a strong market presence for both established and new franchises.