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Joshua Burke is an accomplished marketing executive with extensive experience in the music and entertainment industry. Currently serving as the Global Head of Music & Culture Marketing at The Coca-Cola Company since January 2022, Joshua previously held various leadership positions at Universal Music Group, including Vice President of Marketing & Enterprise Partnerships and Vice President of Strategic Marketing & Global Partnerships. Earlier roles at The Coca-Cola Company involved leading Global Music Sourcing and serving as Global Music Partnership Lead. Joshua’s career began in the music scene as a professional musician and co-founder of Upright Chicago. Joshua holds a Bachelor of Arts degree in Jazz Performance-Saxophone from Roosevelt University.