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Anna Gelling is an accomplished digital strategy and transformation professional currently serving as Chief Digital Officer and Digital Strategy Advisor at SANE since August 2021. Gelling holds a role as an External Member on the ICT Governance Board Committee for the Australian and New Zealand College of Anaesthetists and works as a Digital Strategy, Transformation & Experience Consultant at Novuum Consulting. Previous positions include Asia Pacific Digital Health Advisor at L.E.K. Consulting and Digital Strategy & Transformation Advisor at St Vincent's Health Australia. Gelling also contributed as a Board Specialist Committee Member at the Royal Australian College of General Practitioners and served as Digital Health Advisor at Alfred Health. With extensive experience at GSK in various leadership roles related to technology and digital initiatives, including a key achievement of global deployment of sales force and marketing automation tools to 25,000 users, Gelling has a rich background in managing complex digital projects. Educational qualifications include a degree in European Studies, History, and French from the University of Bradford.