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Maddalena Maccaferri is a seasoned digital communications professional with extensive experience in marketing and brand management within the fashion and cosmetics industries. Currently serving as Digital Communication Manager at Cosmoprof Worldwide Bologna since December 2018, Maddalena excels in developing digital communication strategies that encompass creative campaign concepts, website content, email marketing, and analytics reporting. Prior to this role, Maddalena held various positions including Digital Marketing and Press Office Coordinator at Calzaturificio FRAU spa, where responsibilities included digital communications and PR, as well as Trade Marketing and Retail Assistant at TRADING GROUP SRL. Educational qualifications include a Master's degree in Data Analytics and Marketing Intelligence from 24ORE Business School and a diploma in Fashion Product Management from Università Bocconi, complemented by a degree in Marketing and Communication of Fashion from Istituto Europeo di Design.