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Funke has held various roles in the tourism industry, starting as a Product Manager at AlliedTPro in 1998. Hubertus then moved on to become a Regional Manager and Product Manager at New World Travel before joining the International Inbound Travel Association as a Board Member in 2015. Currently, Funke is the Executive Vice President & Chief Tourism Officer at the San Francisco Travel Association, where Hubertus has held positions as Sr. Vice President, Vice President, and Director of International Tourism.