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Kirista Berry currently serves as an Account Manager at Deploy Online since November 2022 and has been a Project Assistant at Sales Transformation Group, Inc. since February 2021. At Sales Transformation Group, a company founded by Ryan Groth, Kirista collaborates with sales coaches to enhance sales productivity for small to mid-sized businesses, particularly in the construction sector. The organization focuses on addressing issues such as margin pressures, poor closing rates, extended sales cycles, and the absence of a sales culture through structured solutions, emphasizing the belief that sales growth correlates with personal development and effective coaching.