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Uri Aroch is an experienced digital marketing professional, currently serving as the Chief Executive Officer of Effective Marketing Ltd since April 2019, where expertise in managing high-scale PPC activity for B2B, e-commerce, and lead generation clients is utilized. Additionally, Uri is the Head of Paid Search at Remotion, starting in January 2023. Previous roles include Chief Marketing Officer at Plannie, PPC Manager at StarTech Digital, and Online Marketing Manager at המקצוענים - pro.co.il. Early career experience includes working as a Dispenser Relation Representative for Smart Trike Limited, representing the company in 'Toys R Us' USA.