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Alan Boughen is a seasoned marketing professional with extensive experience in paid search and performance marketing. Currently serving as SVP, Global Head of Paid Search at Omnicom Media Group since January 2018, Alan leads the strategic direction for the company's global paid search product and is a member of the senior leadership team. Previous roles include Global Managing Director at Ecselis and SVP, Global Head of Search & Performance at Havas Media Group. Alan's expertise is backed by a track record of successful client relationships with major brands such as Apple, HSBC, and Volkswagen. Additionally, Alan has served on advisory boards and contributed as a consultant to multiple organizations, demonstrating a commitment to advancing search engine marketing capabilities across various sectors. Alan holds a Bachelor of Laws degree from the University of Southampton.