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João Rebelo has extensive experience in digital marketing, specializing in areas such as search engine marketing, search engine advertising, search engine optimization (SEO), social media advertising, and web analytics. João has held various positions related to these areas, including Head of Digital Media & Data at Fullsix Portugal since 2013. João has also worked as a Trainer in SEM (SEO, Google AdWords, and Analytics) at FLAG | Centro de Formação and EDIT. - Escola de Design Interativo e Tecnologia. Additionally, João has worked as a SEM/SEO Consultant at SIX:am Portugal (FullSIX Group) and as a Marketing Specialist at ATEC - Academia de Formação (Volkswagen). Most recently, they have been working as a Docente da Unidade Curricular de SEO na Pós-Graduação em Digital Marketing at Autónoma Academy since 2021.

João Rebelo completed their education at Escola Superior de Ciências Empresariais from 2005 to 2008, where they obtained a degree in Marketing. In addition to their formal education, they also acquired a Certificado de Competências Pedagógicas de Formador (CCP) from IEFP in August 2012. Furthermore, they obtained a Google AdWords Certification from the Google Adwords institution, although the exact month and year of achievement are not provided.