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Christina Daka is an accomplished marketing professional with extensive experience in brand management, public relations, and corporate social responsibility. Currently serving as the Brand, PR & CSR Manager at Praktiker Hellas since November 2021, Christina has previously held positions as Brand Manager at Φυσικό Αέριο Ελληνική Εταιρεία Ενέργειας, and Brand Supervisor and Brand Specialist at Dixons South East Europe. With a strong foundation in campaign management developed during a tenure at Upstream, Christina has effectively led integrated marketing initiatives and collaborated with cross-functional teams to meet business objectives. Christina's earlier roles include Account Executive at Proximity ZZ.DOT, where strategic marketing activities for major clients were executed, and an internship in Product Marketing Communication at Samsung Electronics. Academic credentials include a Bachelor's degree in Business Administration and Management from Athens University of Economics and Business, along with study experience at the University of Antwerp and additional training in online advertising and social media from AKTO ART & DESIGN.