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Michelle Gorton is an experienced digital marketing professional with a strong background in digital advertising, paid search, and social media strategies. Currently serving as the Digital Advertising Manager at Hobbycraft since April 2022, Michelle also operates as a Freelance Search & Paid Social Specialist. Previous roles include Digital Marketing Manager at DSM Design and Digital Marketing Manager at Koin Limited, where comprehensive campaigns were implemented across multiple brands. Michelle's career began at Adido as a Digital Media Account Executive and has included various positions focused on PPC and SEO strategies, supported by a Bachelor's Degree in Mathematics from the University of Plymouth.