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Aditya Tibrewal

Head - Sales Strategy (global) | Mobile at POKKT

Aditya Tibrewal has a diverse work experience spanning over several companies and roles. Aditya started their career as an Assistant Director at Apricot Media in 2007, before moving on to work as a Trainee at Ogilvy & Mather in 2008. In 2009, they worked as a Creative Marketing Executive at Best of Bombay.com, where they were responsible for reviewing restaurants and night clubs, as well as managing online promotions and contests. Aditya then transitioned to creative roles at Grey Worldwide as a Creative Team Intern and at Rediffusion Y&R as a Creative Associate.

In 2012, Aditya joined The Glitch as a Sr. Manager in Client Strategy & Engagement, where they planned and monitored digital campaigns, developed digital marketing strategies for various brands, and handled project-based work. Aditya later joined Vserv in 2014 as a Sr. Manager in Sales Strategy for South East Asia, where they contributed to overall advertiser penetration and was responsible for planning and developing creative and media solutions on the mobile platform.

Currently, Aditya works at POKKT as the Head of Sales Strategy (Global) | Mobile. In this role, they manage a team responsible for planning, strategizing, and developing creatives and media solutions for the mobile platform within the mobile gaming ecosystem. Aditya also contributes to product improvement and identifies potential new platforms and ad formats based on market research. Additionally, they support sales teams globally and conducts pitches to deliver effective strategies.

Aditya Tibrewal has a diverse education history. In 2009-2010, they attended Mudra Institute of Communications, Ahmedabad, where they pursued a degree in CCC- Creative Crafting Communication with a focus on Advertising. In 2005-2008, they studied at Usha Pravin Gandhi Management Studies and earned a Bachelor's degree in Mass Media, specializing in Advertising. Prior to that, from 2004 to 2005, they completed their HSC in Commerce at Malini Kishor Sanghvi College of Management, Mumbai. Aditya's primary education took place at Utpal Shanghvi School from 1991 to 2003. More recently, in 2022, they gained further knowledge in the field of blockchain and digital currencies by obtaining certifications from the University of Nicosia and the Indian Institute of Technology, Kharagpur. Aditya has also pursued additional certifications in the areas of marketing, including Metaverse and NFTs for Marketing from LinkedIn, and Google Ads Search Certification and Shopping ads Certification from Google.

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