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Frederic de Wilde has an extensive career in the tobacco industry, currently serving as the President for South & South East Asia, C.I.S., Middle East and Africa Region at Philip Morris International. Prior to this role, Frederic held various leadership positions at the company, including President European Union, Senior Vice President Marketing and Sales, President Japan, and Managing Director in Italy, Greece, and Spain. Frederic also has a background in business education, having completed the Advanced Management Program at INSEAD and studied at Vrije Universiteit Brussel and Université libre de Bruxelles.