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Xavier Bouin is an experienced professional in commerce and marketing, currently serving as Directeur de l’Offre at CIGUSTO since January 2020, where Xavier has established and managed key services in purchasing, supply chain, and marketing, leading teams across multiple areas and innovating omnichannel strategies. Previously, Xavier held the position of Directeur commercial et marketing at Groupe HMD, focusing on account acquisition and marketing operations for significant retail partners. Earlier roles at Mr.Bricolage included Product Manager and Buyer, specializing in decoration and gardening sectors. Xavier holds a Master’s degree in Digital Marketing from OMNES Education and has completed international internships in London and Los Angeles.