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Elizaveta Solodiankina is an experienced marketing professional with expertise in social media strategy and project management. Currently serving as Head of Marketing Projects for IQOS at Philip Morris International since March 2024, Elizaveta previously held the position of Digital GroupHead at Sportmaster, where responsibilities included executing social media strategies and managing influencer marketing across multiple brands. Prior roles include Social Media Head at KFC, where Elizaveta enhanced engagement rates and launched TikTok initiatives, and Leading Social Media Specialist for adidas Originals, focusing on local market strategy implementation. Earlier experience includes SMM & PR management at the Moscow Jewish Cultural Center and a role as a commercial department assistant at Interview Magazine. Elizaveta holds a Bachelor's degree in Journalism from Moscow State University.