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Balaganesh Kathirasan is an experienced professional in the fields of marketing and technology, currently serving as a Marketing Enterprise Architect at BAT and previously as a Solution Architect for the APMEA region. With a dynamic background that includes roles such as AVP - Solution Architect at Measat Broadcast Network Systems Sdn Bhd specializing in E-Commerce, AWS Cloud, Fintech, and Big Data, along with leadership positions at Technicolor, Digital Brand Group, Inc., and ANGLER Technologies, Balaganesh has developed a robust skill set in software engineering and team management. Educational qualifications include a Bachelor of Science in Computer Science from Bishop Heber College and a Post Graduate Program in Digital Marketing Management from Amity University Online.