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Daniela Satrapa-Binder is a seasoned marketing professional with extensive experience at JTI (Japan Tobacco International) since May 2013, currently serving as Senior Portfolio Brand Manager and previously as Brand Manager. Daniela simultaneously shares expertise as a lecturer in Marketing and Public Relations for the Journalism program at FHWien der WKW since September 2016. Prior to JTI, Daniela worked at Red Bull from July 2003 to April 2013, holding various roles including Event & DTC Manager and Trade Marketing Specialist. Daniela's educational background includes a Master's degree in International Business from the University of Vienna, a Bachelor's degree in Ergotherapy from FH Campus Wien, as well as experiences at Il Institut and Universidad de Valencia, complemented by a Matura from Höhere Bundeslehranstalt für Tourismus Management.