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Luuk Olde Hengel possesses extensive experience in brand management and marketing within the consumer goods sector, particularly at Perfetti Van Melle since March 2007. Currently serving as Senior Group Brand Manager for Candy BLX, Luuk oversees brands such as Look O Look, Fruittella, Chupa Chups, and Van Melle. Previous roles include Senior Brand Manager for Klene, where responsibilities included developing core brands in the Benelux markets and leading a dedicated brand team, as well as Brand Manager for Chupa Chups Benelux, focusing on brand and product development. Earlier experience at BMW Group Netherlands as Product Manager for MINI involved formulating marketing strategies and managing product portfolios. Luuk holds a Bachelor’s degree in Communication from Inholland University of Applied Sciences.