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The Marketing Team at Perfetti Van Melle is responsible for driving brand awareness, consumer engagement, and market growth for the company's diverse candy and gum portfolio across global markets. This team strategizes and executes marketing campaigns, oversees brand management, and collaborates with trade and sales teams to optimize product placement and promotional activities. By leveraging consumer insights and market trends, they aim to enhance brand visibility and profitability, ensuring Perfetti Van Melle remains a leader in the confectionery industry.