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Julia Kops is an experienced professional in category management and digital marketing analysis, currently serving as a Senior Category Manager at Perfetti Van Melle since July 2018. Prior to this role, Julia worked as a Senior Analyst in Data & Analytics at VML, where responsibilities included analyzing eCommerce strategies for major clients such as Pfizer, Unilever, and Mars Wrigley Confectionary. Julia’s career began at Standard Textile as a Sales Analyst, followed by a role as a Digital Marketing Science Analyst at POSSIBLE, managing digital performance for notable CPG brands. Julia holds a Bachelor of Business Administration in Marketing from the University of Cincinnati, along with two Associate degrees in Computer Technology and Accounting & Economics.