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Oddmar Lid currently serves as the Lead Architect for SAP Analytics at Norsk Hydro since December 2023. Previously, Oddmar held the position of Senior Advisor in Business Analytics at Egde from October 2022 to December 2023, focusing on technology-agnostic advisory services to enhance customer analytics journeys. Prior to egde, Oddmar was the Director of the Business Analytics Line of Business at NTT DATA Business Solutions Nordics and its predecessor, Itelligence, from April 2021 to April 2021. Oddmar's extensive experience in Business Analytics spans multiple roles, including Senior Expert and Team Lead at Itelligence, and various consulting positions at Skye Intelligence AS, Statoil, and BearingPoint Norway. Educational qualifications include a Master’s degree in Information Systems from the University of Agder and a Bachelor's degree in IT from Molde University College.