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Jesper Due currently serves as the CEO and Deputy CEO of NORMAL A/S, assuming these roles in August 2023. Since September 2019, Jesper Due has been the Chairman of the Board at Bräuner FMCG and at Learnmark Horsens from May 2018, where also holds a position as a Board Member. Between October 2013 and August 2023, Jesper Due was the CEO of Løvbjerg, Denmark's largest family-owned supermarket chain. In prior roles, Jesper Due worked as Director of Sales, Marketing & Operations at DSK - De Samvirkende Købmænd and served as a Board Member for the organization. Additional experience includes an external advisory role at RetailWise and various positions at føtex, Dansk Supermarked, over a 20-year tenure. Jesper Due's educational background includes advanced leadership and management courses from institutions such as IMD, INSEAD, and Copenhagen Business School.